Case Study: Music Licensing Crash Test | MidemNet 2011
MyMedia Inc., a fictional music start-up operating across several platforms and territories, plans to license music from rights owners. Music licensing experts examined the case and identified the most relevant and sustainable solutions for all stakeholders. Speakers: Bob Frank, Chairman, Merlin (Netherlands/USA) Nic Garnett, Partner, Holme Roberts & Owen (USA/UK) Andrew Jenkins, EVP International, Universal Music Publishing Group (UK) Kenth Muldin, Chair of CISAC Board of Directors & CEO, STIM (Sweden) Steve Savoca, Head of Digital, Domino Recording Co (UK/USA) Moderator: Paul Brindley, CEO, Music Ally (UK)
Chevy Volt and Microsoft Kinect Join for Virtual Test Drive Advergame
Chevy Volt and Microsoft Kinect Join for Virtual Test Drive Advergame
Today in Cannes, Microsoft and Chevrolet announced a pretty spiffy campaign for its electric vehicle, the Volt . Users will be able to take a virtual test drive– something we beat them to in the real world a couple months back–in Kinect Joy Ride, Microsoft’s controller-free racing game. The advergame works with Microsoft’s forthcoming motion-control gaming hardware, the Kinect . The slight …
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