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The Winner Stands Alone

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The beloved, bestselling international author of The Alchemist returns with another haunting novel—a thrilling journey into our constant fascination with the worlds of fame, fortune, and celebrity.A profound meditation on personal power and innocent dreams that are manipulated or undone by success, The Winner Stands Alone is set in the exciting worlds of fashion and cinema. Taking place over the course of twenty-four hours during the Cannes Film Festival, it is th… More >>

The Winner Stands Alone

The Winner Stands Alone by Paulo Coelho. Chapter 03

Fashion. Whatever can people be thinking? Do they think fashion is something that changes according to the season of the year? Did they really come from all corners of the world to show off their dresses, their jewellery and their collection of shoes? They don’t understand. ‘Fashion’ is merely a way of saying: ‘I belong to your world. I’m wearing the same uniform as your army, so don’t shoot.’

Ever since groups of men and women first started living together in caves, fashion has been the only language everyone can understand, even complete strangers. ‘We dress in the same way. I belong to your tribe. Let’s gang up on the weaklings as a way of surviving.’

But some people believe that ‘fashion’ is everything. Every six months, they spend a fortune changing some tiny detail in order to keep up their membership of the very exclusive tribe of the rich. If they were to visit Silicon Valley, where the billionaires of the IT industry wear plastic watches and beat-up jeans, they would understand that the world has changed; everyone now seems to belong to the same social class; no one cares any more about the size of a diamond or the make of a tie or a leather briefcase. In fact, ties and leather briefcases don’t even exist in that part of the world; nearby, however, is Hollywood, a relatively more powerful machine – albeit in decline – which still manages to convince the innocent to believe in haute-couture dresses, emerald necklaces and stretch limos. And since this is what still appears in all the magazines, who would dare destroy a billion-dollar industry involving advertisements, the sale of useless objects, the invention of entirely unnecessary new trends, and the creation of identical face creams all bearing different labels?

How ridiculous! Igor cannot conceal his loathing for those whose decisions affect the lives of millions of honest, hard-working men and women leading dignified lives and glad to have their health, a home and the love of their family.
How perverse! Just when everything seems to be in order and as families gather round the table to have supper, the phantom of the Superclass appears, selling impossible dreams: luxury, beauty, power. And the family falls apart.
The father works overtime to be able to buy his son the latest trainers because if his son doesn’t have a pair, he’ll be ostracised at school. The wife weeps in silence because her friends have designer clothes and she has no money. Their adolescent children, instead of learning the real values of faith and hope, dream only of becoming singers or movie stars. Girls in provincial towns lose any real sense of themselves and start to think of going to the big city, prepared to do anything, absolutely anything, to get a particular piece of jewellery. A world that should be directed towards justice begins instead to focus on material things, which, in six months’ time, will be worthless and have to be replaced, and that is how the whole circus ensures that the despicable creatures gathered together in Cannes remain at the top of the heap.

Igor is untouched by this destructive power, for he has one of the most enviable jobs in the world. He continues to earn more money in a day than he could spend in a year, even if he were to indulge in all possible pleasures, legal and illegal. He has no difficulty in finding women, regardless of whether they know how much money he has – he’s tested it out on more than one occasion and never failed yet. He has just turned 40, is in good physical shape and, according to his annual checkup, has no health problems. He has no debts either. He doesn’t have to wear a particular designer label, go to a particular restaurant, spend his holidays at a beach where ‘everyone’ goes or buy a watch just because some successful sportsman is promoting it. He can sign major contracts with a cheap ballpoint pen, wear comfortable, elegant jackets, hand-made by a tailor who has a small shop next to his office, and which carry no label at all. He can do as he likes and doesn’t have to prove to anyone that he’s rich; he has an interesting job and loves what he does.

Perhaps that’s the problem: he still loves what he does. He’s sure that this is why the woman who came into the bar some hours earlier is not sitting at his table with him.
He tries to keep thinking, to pass the time. He asks Kristelle for another drink – he knows the waitress’s name because an hour ago, when the bar was emptier (people were having supper), he asked for a glass of whisky, and she said that he looked sad and should eat something to cheer himself up. He thanked her for her concern, and was glad that someone should care about his state of mind.

He is perhaps the only one who knows the name of the waitress serving him, the others only want to know the names – and, if possible, the job title – of the people sitting at the tables and in the armchairs.

He tries to keep thinking, but it’s gone three o’clock in the morning, and the beautiful woman and her courteous companion – who, by the way, looks remarkably like him – have not reappeared. Maybe they went straight up to their room where they are now making love, or perhaps they’re still drinking champagne on one of the yachts where the parties only begin when the other parties are all coming to an end. Perhaps they’re lying in bed, reading magazines, ignoring each other.

Not that it matters. Igor is alone and tired and needs to sleep.

7.22 a.m.

He wakes up at 7:22 .am., much earlier than his body would like, but he hasn’t yet adapted to the time difference between Moscow and Paris. If he was at work, he would already have held two or three meetings with his subordinates and be preparing to have lunch with some new client.

He has another task to fulfil here: he must find someone he can sacrifice in the name of love. He needs a victim, so that Ewa will get his message that very morning.

He has a bath, goes downstairs to have a coffee in an almost deserted restaurant, then sets off along the Boulevard de la Croisette on which nearly all the major luxury hotels are located. There is no traffic because one lane is blocked off and only cars with official permission are being allowed through. The other lane is empty because even the people who live in the city are still only just getting ready to go to work.

He feels no resentment. He has passed the really difficult phase, when he couldn’t sleep because he was so filled with pain and hatred. Now he can understand Ewa’s feelings: after all, monogamy is a myth that has been rammed down people’s throats for far too long. He has read a lot on the subject. It isn’t just a matter of excess hormones or vanity, but, as all the research indicates, a genetic configuration found in almost all animals.

Paternity tests given to birds, monkeys and foxes revealed that simply because these species had developed a social relationship very similar to marriage did not necessarily mean that they had been faithful to each other. In 70 per cent of cases, their offspring turn out to have been fathered by males other than their partners. Igor remembered something written by David Barash, Professor of Psychology at University of Washington in Seattle, in which he said that the only species in nature that doesn’t commit adultery and in which there seems to be 100 per cent monogamy is a flatworm, Diplozoon paradoxum. The male and female worms meet as adolescents, and their bodies literally fuse together.

This is why he cannot accuse Ewa of anything; she was merely following her human instincts. However, she had been brought up to believe in those unnatural social conventions and must be feeling guilty, thinking that he doesn’t love her any more and will never forgive her.
He is, in fact, prepared to do anything, even to send messages that will mean he has destroyed someone’s world, just so that she’ll know that not only is he willing to welcome her back, he will gladly bury the past and ask no questions.

‘Are You God Or Just Gay?’ – Tenth Chapter The Winner Stands Alone

Even if he’d had his swimming things with him, he would have found it difficult to get anywhere near the sea shore. The big hotels had, it seems, acquired the rights to great swathes of beach which they had filled with their chairs, logos, waiters and bodyguards, who, at every entry point, demanded the guest’s room key or some other form of identification. Other areas were occupied by huge white marquees, where some production company, brewery or cosmetics firm was launching its latest product at a so-called â??lunch’. People here were dressed normally, if by â??normal’ you mean a baseball cap, bright shirt and light-coloured trousers for men, and jewellery, loose top, bermudas and low-heeled shoes for women.

Dark glasses were de rigueur for both sexes, and there was little bare flesh on show because members of the Superclass were too old for that now, and any such display would be considered ridiculous or, rather, pathetic.

Igor noticed one other thing: the mobile phone. The most important item of clothing.

It was essential to be receiving a constant stream of messages or calls, to be prepared to interrupt any conversation in order to answer a call that was not in the least urgent, to stand keying in endless texts via an SMS. They had all forgotten that these initials mean Short Message Service and instead used the key pad as if it were a typewriter. It was slow, awkward and could cause serious damage to the thumb, but what did it matter? At that very moment, not only in Cannes, but in the whole world, the ether was being filled with messages like â??Good morning, my love, I woke up thinking about you and I’m so glad to have you in my life’, â??I’ll be home in ten minutes, please have my lunch ready and check that my clothes were sent to the laundry’, or â??The party here is a real drag, but I haven’t got anywhere else to go, where are you?’ Things that take five minutes to be written down and only ten seconds to be spoken, but that’s the way the world is. Igor knows all about this because he has earned hundreds of millions of dollars thanks to the fact that the phone is no longer simply a method of communicating with others, but a thread of hope, a way of believing that you’re not alone, a way of showing others how important you are.

And it was leading the world into a state of utter madness. For a mere 5 euros a month, via an ingenious system created in London, a call centre would send you a standard message every three minutes. When you know you’re going to be talking to someone you want to impress, you just have to dial a particular number to activate the system. The phone rings, you pick it up, open the message, read it quickly and say â??Oh, that can wait’ (of course it can: it was written to order). This way, the person you’re talking to feels important, and things move along more quickly because he realises he’s in the presence of a very busy person. Three minutes later, the conversation is interrupted by another message, the pressure mounts, and the user of the service can decide whether it’s worth turning off his phone for a quarter of an hour or lying and saying that he really must take this call, and so rid himself of a disagreeable companion.

There is only one situation in which all mobile phones must be turned off. Not at formal suppers, in the middle of a play, during the key moment in a film or while an opera singer is attempting the most difficult of arias; we’ve all heard someone’s mobile phone go off in such circumstances. No, the only time when people are genuinely concerned that their phone might prove dangerous is when they get on a plane and hear the usual lie: â??All mobile phones must be switched off during the flight because they might interfere with the on-board systems.’ We all believe this and do as the flight attendants ask.

Igor knew when this myth had been created: for years now, airlines had been doing their best to convince passengers to use the phones attached to their seat. These cost ten dollars a minute and use the same transmission system as mobile phones. The strategy didn’t work, but the myth lingered on; they had simply forgotten to remove the warning from the list of dos and don’ts that the flight attendant has to read out before take-off. What no one knew was that on every flight, there were always at least two or three passengers who forgot to turn their phones off, and besides, laptops access the Internet using exactly the same system as mobiles. And no plane anywhere in the world has yet fallen out of the sky because of that.

Now they were trying to modify the warning without alarming the passengers too much and without dropping the price. You could use your mobile phone as long as it was one you could put into flight mode. Such phones cost four times as much. No one has ever explained what â??flight mode’ is, but if people choose to be taken in like this, that’s their problem.

He keeps walking. He’s troubled by the last look the girl had given him before she died, but prefers not to think about it.

More bodyguards, more dark glasses, more bikinis on the beach, more light-coloured clothes and jewellery attending â??lunches’, more people hurrying along as if they had something very important to do that morning, more photographers on every corner attempting the impossible task of snapping something unusual, more magazines and free newspapers about what’s happening at the Festival, more people handing out flyers to the poor mortals who haven’t been invited to lunch in one of the white marquees, flyers advertising restaurants on the top of the hill, far from everything, where little is heard of what goes on in Boulevard de la Croisette, up there where models rent apartments for the duration of the Festival, hoping they’ll be summoned to an audition that will change their lives for ever.

All so unsurprising. All so predictable. If he were to go into one of those marquees now, no one would dare ask for his identification because it’s still early and the promoters will be afraid that no one will come. In half an hour’s time, though, depending on how things go, the security guards will be given express orders to let in only pretty, unaccompanied girls.

Why not try it out?

He follows his impulse; after all, he’s on a mission. He goes down some steps, which lead not to the beach, but to a large white marquee with plastic windows, air-conditioning and white chairs and tables, largely empty. One of the security guards asks if he has an invitation, and he says that he does. He pretends to search his pockets. A receptionist dressed in red asks if she can help.

He offers her his business card, bearing the logo of his phone company and his name, Igor Vassilovich, President. He’s sure his name is on the list, he says, but he must have left his invitation at the hotel; he’s been at a series of meetings and forgot to bring it with him. The receptionist welcomes him and invites him in; she has learned to judge men and women by the way they dress, and â??President’ means the same thing worldwide. Besides, he’s the President of a Russian company! And everyone knows how rich Russians like to show off their wealth. There was no need to check the list.

Igor enters, heads straight for the bar – it’s a very well equipped marquee; there’s even a dance floor – and orders a pineapple juice because it suits the atmosphere and, more importantly, because the drink, decorated with a tiny, blue Japanese umbrella, comes complete with a black straw.

He sits down at one of the many empty tables. Among the few people present is a man in his fifties, with hennaed mahogany brown hair, fake tan and a body honed in one of those gyms that promise eternal youth. He’s wearing a torn T-shirt and is sitting with two other men, who are both dressed in impeccable designer suits. The two men turn to face Igor, and he immediately turns his head slightly, but continues to study them from behind his dark glasses. The men in suits try to work out who this new arrival is, then lose interest.

Igor’s interest, however, increases.

The man does not even have a mobile phone on the table, although his two assistants are constantly fielding calls.

Given that this badly dressed, arrogant fellow has been let into the marquee; given that he has his mobile phone turned off; given that the waiter keeps coming up to him and asking if he wants anything; given that he doesn’t even deign to respond, but merely waves him away, he is obviously someone very important.

Igor takes a fifty-euro note out of his pocket and gives it to the waiter who has just started laying the table.

â??Who’s the gentleman in the faded blue T-shirt?’ he asks, glancing in the direction of the other table.

â??Javits Wild. He’s a very important man.’

Excellent. After someone as insignificant as the girl at the beach, a figure like Javits Wild would be ideal – not famous, but important. One of the people who decides who should be in the spotlight and who feels no need to take much care over his own appearance because he knows exactly who he is. He’s in charge of pulling the strings, and the puppets feel themselves to be the most privileged and envied people on the planet, until one day, for whatever reason, the puppeteer decides to cut the strings, and the puppets fall down, lifeless and powerless.

He’s clearly a member of the Superclass, which means that he has false friends and many enemies.

â??One other question. Would it be acceptable to destroy a universe in the name of a greater love?’

The waiter laughs.

â??Are you God or just gay?’

â??Neither, but thank you for your answer.’

 

The 11th Chapter will be posted on Tuesday 3rd of March

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The Winner Stands Alone. Chapter 02

However, everyone knows that the bar in the Hotel Martinez is where the powerful people hang out, which means there’s always a chance of meeting them.

It doesn’t even occur to the hopefuls that the Powerful only talk to the Powerful, that they need to get together now and then for lunches and suppers, to lend allure to the big festivals, to feed the fantasy that the world of luxury and glamour is accessible to all those with the courage to pursue an idea, to avoid any non-lucrative wars and to promote aggression between countries or companies where they feel this might bring them more power and more money, to pretend that they’re happy, even though they’re now hostage to their own success, to continue struggling to increase their wealth and influence, even when both those things are already vast, because the vanity of the Superclass consists in competing with itself to see who is the top of the tops.

In an ideal world, the Powerful would talk to the actors, directors, designers and writers who are now bleary-eyed with tiredness and thinking about going back to their rented rooms in distant towns, so that tomorrow they can begin again the marathon of making requests, fixing possible meetings, and being endlessly ready and available.

In the real world, the Powerful are, at this moment, locked in their rooms, checking their e-mails, complaining that these Festival parties are always the same, that their friend was wearing a bigger jewel than they were, and asking how come the yacht a competitor has just bought has a totally unique décor?

Igor has no one to talk to, nor does he want to talk. The winner stands alone.

Igor is the successful owner and president of a telephone company in Russia. A year ago, he reserved the best suite in the Martinez (which makes everyone pay up-front for at least twelve nights, regardless of how long they’ll be staying); he arrived this afternoon in his private jet, was driven to the hotel, where he took a bath and then went downstairs in the hope of witnessing one particular scene.

At first, he was pestered by actresses, actors and directors, until he came up with the perfect response for them all:

‘Don’t speak English, sorry. Polish.’

Or:

‘Don’t speak French, sorry. Mexican.’

When someone ventured a few words in Spanish, Igor tried another ploy. He started writing down numbers in a notebook so as to look neither like a journalist (because everyone wants to meet journalists) nor a movie mogul. Beside him lay a Russian economics magazine (most people can’t tell Russian from Polish or Spanish) with the photo of some boring executive on the cover.

The denizens of the bar, who pride themselves on their keen understanding of the human race, leave Igor in peace, thinking that he must be one of those millionaires who comes to Cannes in search of a new girlfriend. That, at least, is the rumour doing the rounds by the time the fifth person has sat down at his table and ordered a mineral water, alleging that there are no other free seats. Igor is duly relegated to the category of ‘perfume’.

‘Perfume’ is the slang term used by actresses (or ‘starlets’ as they’re called at the Festival) because, as with perfumes, it’s easy enough to change brands, but one of them might just turn out to be a real find. ‘Perfumes’ are sought out during the last two days of the Festival, if the actresses in question haven’t managed to pick up anything or anyone of interest in the movie industry. For the moment, then, this strange, apparently wealthy man can wait. Actresses know that it’s always best to leave the Festival with a new boyfriend (whom they might, later on, be able to transform into a film producer) than to move on to the next event and go through the same old ritual – drinking, smiling (must keep smiling), and pretending that you’re not looking at anyone, while your heart beats furiously, time ticks rapidly on, and there are still gala nights to which you haven’t yet been invited, but to which the ‘perfumes’ have.

They know what the ‘perfumes’ are going to say because they always say the same thing, but they pretend to believe them anyway.

(a) ‘I could change your life.’

(b) ‘A lot of women would like to be in your shoes.’

(c) ‘You’re young now, but what will become of you in a few years’ time. You need to think about making a longer-term investment.’

(d) ‘I’m married, but my wife…’ (this opening line can have various endings: ‘…is ill’, ‘…has threatened to commit suicide if I leave her’, etc.)

(e) ‘You’re a princess and deserve to be treated like one. I didn’t know it until now, but I’ve been waiting for you. I don’t believe in coincidences and I really think we ought to give this relationship a chance.’

It’s always the same old spiel. The only variable is how many presents you get (preferably jewellery, which can be sold), how many invites to yacht parties, how many visiting cards you collect, how many times you have to listen to the same chat-up lines, and whether you can wangle a ticket to the Formula 1 races where you’ll get to mingle with the same class of people and where your ‘big chance’ might be there waiting for you.

‘Perfume’ is also the word used by young actors to refer to elderly millionairesses, all plastic and botox, but who are, at least, more intelligent than their male counterparts. They never waste any time: they, too, arrive in the final days of the Festival, knowing that money provides their only pulling power.

The male ‘perfumes’ deceive themselves: they think that the long legs and youthful faces have genuinely fallen for them and can now be manipulated at will. The female ‘perfumes’ put all their trust in the power of their diamonds.

Igor knows nothing of all this. This is his first time at the Festival. And he has just realised that, much to his surprise, no one here seems very interested in films, except the people in that bar. He has leafed through a few magazines, opened the envelope in which his company has placed the invitations to the most prestigious parties, but not one of them is for a film première. Before travelling to France, he tried to find out which films were in the running, but had great difficulty in obtaining this information. Then a friend said:

‘Forget about films. Cannes is just a fashion show.’

The Winner Stands Alone – Seventh Chapter By Paulo Coelho

He takes a few steps and his head begins to ache terribly. This is perfectly normal: the blood is flooding the brain, an understandable reaction in someone who has just been under extreme tension.

Despite the headache, he feels happy. Yes, he has done what he set out to do.
He can do it. And he’s happier still because he has freed the soul from that fragile body, freed a spirit incapable of defending herself against a bullying coward. If her relationship with her boyfriend had continued, the girl would have ended up depressed and anxious and devoid of all self-respect, and would have been even more under her boyfriend’s thumb.

This had never been the case with Ewa. She had always been capable of making her own decisions. He had given her both moral and financial support when she decided to open her haute-couture boutique; and she had been free to travel as much as she wanted. He had been an exemplary man and husband. And yet, she had made a mistake: she had been unable to understand his love or his forgiveness. He hoped, however, that she would receive these messages; after all, he had told her on the day she left that he would destroy whole worlds to get her back.

He picks up the throwaway mobile phone he has just bought and on which he has entered the smallest possible amount of credit. He sends a text message.

11.00 a.m.

It all began, they say, with an unknown 19-year-old posing in a bikini for photographers who had nothing better to do during the 1953 Cannes Festival. She immediately shot to stardom, and her name became legendary: Brigitte Bardot. And now everyone thinks they can do the same. No one understands the importance of being an actress; beauty is the only thing that counts.

That’s why women with long legs and dyed hair, the bottle blondes of this world, travel hundreds or even thousands of miles to be in Cannes, even if only to spend the whole day on the beach, hoping to be seen, photographed, discovered. They want to escape from the trap that awaits all women: becoming a housewife, who makes supper for her husband every evening, takes the children to school every day, and tries to dig up some dirt on her neighbours’ monotonous lives so as to have something to gossip about with her friends. What these women want is fame, glory and glamour, to be the envy of the other people who live in their town and of the boys and girls who always thought of them as ugly ducklings, unaware that they would one day grow up to be a swan or blossom into a flower coveted by everyone. They want a career in the world of dreams even if they have to borrow money to get silicone breast implants or to buy some newer, sexier outfits. Drama school? Forget it, good looks and the right contacts are all you need. The cinema can work miracles, always assuming, of course, you can ever break into that world. Anything to escape from the prison of the provincial city and the long, dreary, repetitive days. There are millions of people who don’t mind that kind of life, and they should be left to live their lives as they see fit. However, if you come to the Festival you must leave fear at home and be prepared for anything: making spur-of-the-moment decisions, telling lies if necessary, pretending to be younger than you are, smiling at people you loathe, feigning an interest in people who bore you, saying ‘I love you’ without a thought for the consequences, or stabbing in the back the friend who once helped you out, but who has now become an undesirable rival. Don’t let feelings of remorse or shame get in your way. The reward is worth any amount of sacrifice.

Fame. Glory. Glamour.

Gabriela finds these thoughts irritating. It’s definitely not the best way to start a new day. Worse, she has a hangover.

At least there’s one consolation. She hasn’t woken up in a five-star hotel next to a man telling her to put her clothes on and leave because he has important business to deal with, like buying or selling films.

She gets up and looks around to see if any of her friends are still in the apartment. Needless to say they’re not. They’ve long since left for the Boulevard de la Croisette, for the swimming pools, hotel bars, yachts, possible lunch dates and chance meetings on the beach. There are five fold-out mattresses on the floor of the small shared apartment, hired for the duration at an exorbitant rent. The mattresses are surrounded by a tangle of clothes, discarded shoes, and hangers that no one has taken the trouble to put back in the wardrobe.

‘The clothes take up more room here than the people,’ she thinks.

Not that any of them could even dream of wearing clothes designed by Elie Saab, Karl Lagerfeld, Versace or Galliano, but what they have nevertheless takes up most of apartment: bikins, miniskirts, T-shirts, platform shoes, and a vast amount of make-up.

‘One day I’ll wear what I like, but right now, I just need to be given a chance,’ she thinks.

And why does she want that chance?

Quite simple. Because she knows she’s the best, despite her experience at school – when she so disappointed her parents – and despite the challenges she’s faced since in order to prove to herself that she can overcome difficulties, frustrations and defeats. She was born to win and to shine, of that she has no doubt.

‘And when I get what I always wanted, I know I’ll have to ask myself: Do they love and admire me because I’m me or because I’m famous.’

She knows people who have achieved stardom on the stage and, contrary to her expectations, they’re not at peace with themselves; they’re insecure, full of doubts, unhappy as soon as they come off stage. They want to be actors so as not to have to be themselves, and they live in fear of making the one false step that could end their career.

‘I’m different, though. I’ve always been me.’

Is that true? Or does everyone in her position think the same?

She gets up and makes herself some coffee. The kitchen is a mess, and none of her friends has bothered to wash the dishes. She doesn’t know why she’s woken up in such a bad mood and with so many doubts. She knows her job, she’s devoted herself to it heart and soul, and yet it’s as if people refuse to recognise her talent. She knows what human beings are like too, especially men – future allies in a battle she needs to win soon, because she’s 25 already and nearly too old for the dream factory. She knows three things:

(a) that men are less treacherous than women;

(b) that they never notice what a woman is wearing because they’re always mentally undressing her;

(c) that as long as you’ve got breasts, thighs, buttocks and belly in good trim, you can conquer the world.

Because of those three things, and because she knows that all the other women she’s competing with try to emphasise their attributes, she pays attention only to item (c) on her list. She exercises and tries to keep fit, avoids diets and, illogical though it may seem, dresses very discreetly. This has worked well so far, and she can usually pass for younger than her age. She’s hoping that it’ll do the trick in Cannes too.

Breasts, buttocks, thighs. They can focus on those things now if they want to, but the day will come when they’ll see what she can really do.

The 8th Chapter will be posted on Friday 20th of February

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