R/GA & Hewlett-Packard seminar – Cannes Lions 2009
An extract of Michael Mendenhall, CMO of Hewlett-Packard, and Bob Greenberg, CEO of digital agency R/GA, sharing a vision for how brands can embrace the cloud, transform their relationships with consumers and build sustainable platforms for marketing programmes.
Cannes Lions 2006
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Young Lions Film Competition 2006 – Germany
The Competition 10 teams from around the world had just 48 hours to film and edit a one minute commercial shot entirely on a mobile phone. The Client Tourists have chosen Cannes as their holiday resort since the mid-eighteenth century. Regarded as the Jewel of the French Riviera Residents include millionaires, artists, writers and poets. Cannes is considered to be one of the most exclusive and expensive areas in Europe Cannes has a reputation for glamour and is packed with luxury boutiques and celebrity homes Business tourism makes Cannes Frances second most important city Cannes hosts festivals and congresses 300 days a year and they specialise in the luxury, glamour end of the market (TaxFree, MIPTV (the worlds premier audiovisual and digital event), MIDEM (world music market festival) and Cannes Lions to name but a few) When the world famous Cannes Film Festival takes over, the city is alive with film billboards, big cars, movie stars and parties Aim Produce a 30 second commercial that motivates business travellers to bring their partner to Cannes for a weekend break
Young Lions Film Competition 2006 – Spain
The Competition 10 teams from around the world had just 48 hours to film and edit a one minute commercial shot entirely on a mobile phone. The Client Tourists have chosen Cannes as their holiday resort since the mid-eighteenth century. Regarded as the Jewel of the French Riviera Residents include millionaires, artists, writers and poets. Cannes is considered to be one of the most exclusive and expensive areas in Europe Cannes has a reputation for glamour and is packed with luxury boutiques and celebrity homes Business tourism makes Cannes Frances second most important city Cannes hosts festivals and congresses 300 days a year and they specialise in the luxury, glamour end of the market (TaxFree, MIPTV (the worlds premier audiovisual and digital event), MIDEM (world music market festival) and Cannes Lions to name but a few) When the world famous Cannes Film Festival takes over, the city is alive with film billboards, big cars, movie stars and parties Aim Produce a 30 second commercial that motivates business travellers to bring their partner to Cannes for a weekend break
Disruption guru Jean-Marie Dru to head Lions effectiveness jury
Disruption guru Jean-Marie Dru to head Lions effectiveness jury
The organisers of the Cannes Lions awards competition have recruited advertising heavyweight Jean-Marie Dru to head the first jury for the new Effectiveness category. The new award – likely to become one of the most sought after by agencies keen to link creativity with return on investment for clients – was announced last year. Dru [...]
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Categories: Cannes Tags: Disruption, Effectiveness, guru, Head, JeanMarie, Jury, Lions
