Chevy Volt and Microsoft Kinect Join for Virtual Test Drive Advergame
Chevy Volt and Microsoft Kinect Join for Virtual Test Drive Advergame
Today in Cannes, Microsoft and Chevrolet announced a pretty spiffy campaign for its electric vehicle, the Volt . Users will be able to take a virtual test drive– something we beat them to in the real world a couple months back–in Kinect Joy Ride, Microsoft’s controller-free racing game. The advergame works with Microsoft’s forthcoming motion-control gaming hardware, the Kinect . The slight …
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Categories: Living In Cannes Tags: Advergame, Chevy, Drive, join, Kinect, Microsoft, Test, Virtual, Volt
Chevrolet First Advertiser to Tap Kinect for Xbox 360
Chevrolet First Advertiser to Tap Kinect for Xbox 360
Kinect enables gamers to use their entire bodies to play games without a controller, with the Xbox 360 console reading their gestures and then replicating them on screen
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Categories: Living In Cannes Tags: Advertiser, Chevrolet, first, Kinect, Xbox