Posts Tagged ‘Gold’

AaRON – Seeds of Gold – MIDEM 2011

French Vibes, MIDEM 2011 @ Hotel Martinez. 23 Janvier 2011

Young Lions Film Competition 2006 – Netherlands – GOLD winner

The Competition 10 teams from around the world had just 48 hours to film and edit a one minute commercial shot entirely on a mobile phone. The Client Tourists have chosen Cannes as their holiday resort since the mid-eighteenth century. Regarded as the Jewel of the French Riviera Residents include millionaires, artists, writers and poets. Cannes is considered to be one of the most exclusive and expensive areas in Europe Cannes has a reputation for glamour and is packed with luxury boutiques and celebrity homes Business tourism makes Cannes Frances second most important city Cannes hosts festivals and congresses 300 days a year and they specialise in the luxury, glamour end of the market (TaxFree, MIPTV (the worlds premier audiovisual and digital event), MIDEM (world music market festival) and Cannes Lions to name but a few) When the world famous Cannes Film Festival takes over, the city is alive with film billboards, big cars, movie stars and parties Aim Produce a 30 second commercial that motivates business travellers to bring their partner to Cannes for a weekend break

Cannes 2007 Film Gold Winners 2_2

Cannes 2007 Film Gold Winners

Cannes 2009 TWO GOLD LIONS : A DAY IN THE LIFE OF CHENNAI – Naaka Mukka

THE TIMES OF INDIA presents a short satire [ with LOL subtitles ] on the life of a giant cardboard cutout character, through the course of one day in the life of Chennai. A roller coaster of a journey through the ups and downs of cinema and politics, the two sides of almost every actor in the Cinema Cutout Capital of the world. Madras/Chennai. The world’s largest English daily celebrates the 369th Birthday of this Cinema City with the First Ever Video Release of Tamil Super Hit Track Naaka Mukka by Music Director Vijay Anthony. World Wide Video Premiere on Friday 22nd August 2008. Writer & Creative Director : Senthil Kumar JWT India.

5 GOLD LIONS IN CANNES

www.boondoggle.eu

This Column is Gold, Baby

Grab the spray mount! Fire up the interns! Itâ??s awards show entry time again. Youâ??ve got forms to fill out and ads to trim.

Whatâ??s that you say? You didnâ??t produce any worthy ads last year? Donâ??t fret. Iâ??m here to help.

Thereâ??s always a decent percentage of authentic, truly good work that wins. But here are some tips for the rest of us who donâ??t work on stuff like that:

Get your Creative Director to be a judge in the show. Your agency will be guaranteed to win a few awards just as a quid pro quo. If your CD canâ??t be a judge, then volunteer to do the inside-ad-joke â??call for entriesâ? piece. That always gets at least a merit award.

If you went to a portfolio school, chances are you did a whacked out, visual solution, two-page spread for a product that doesnâ??t need to advertiseâ??like say, the â??Connect Fourâ? board game or marshmallows. You can enter ads like that in the real world. Just credit your agency as being located in Singapore, Malaysia, or South Africa.

Donâ??t enter any ads with store locations, phone numbers or contact info to get more information. Thatâ??s all extraneous and never gets read. Besides, consumers donâ??t need that stuff–the logo is all they need to go find the brand and buy the product.

No body copy should be longer than two sentence, unless itâ??s a 400 word treatise on the centuriesâ?? old tradition of hand-crafted Norwegian truffles.

Stencil something on the sidewalk outside your agency and take a picture of it. Thatâ??s your “Guerrilla Marketing” entry.

Donâ??t submit ads for cigar bars, hot sauce, or sex toy shops. Theyâ??re too easy. But organic dog food stores, discount coffin warehouses, and lesbian bed-and-breakfasts are all fair game.

In every awards show, thereâ??s always one good carnivore-oriented steakhouse or BBQ restaurant campaign. Give it a whirl.

All newspaper ads must be four-color, full-page, and have minimal copy. Just like all newspaper ads are, right?

Judges respond to brand names. Wanna do a Nike ad? Wanna do a Miller Lite ad? No problemâ??instead of putting the brand logo in the corner, just stick in the name and phone number of a local store where they sell those productsâ??thatâ??s your real client.

It doesnâ??t matter what your adâ??s target audience really isâ??ads that speak to older or less affluent or small-town audiences never win awards. At awards show time, your audience is a group of 38 year-old white guys (and a token woman) wearing lots of black and acting hipper-than-thou. Concept your ads accordingly. (There is a caveat, however: Be leery of anyone in your agency who walks down the hall with a tissue comp saying, â??This ad is a gold winnerâ? or anyone who evaluates ad concepts based on â??What would show judges think of this?â? Thatâ??s a sure sign of a loserâ??in more ways than one.)

So there you have it. Good luck, and have a good time.

By the way, if you take me up on the discount coffin warehouse idea, be sure to ask â??em if they sell coffins big enough to fit you and all your awards. Remember, the only true measure of a person in the ad business is how many awards theyâ??ve won, and only gold pencil winners go to heaven.