Posts Tagged ‘case’

Case Study: Music Licensing Crash Test | MidemNet 2011

MyMedia Inc., a fictional music start-up operating across several platforms and territories, plans to license music from rights owners. Music licensing experts examined the case and identified the most relevant and sustainable solutions for all stakeholders. Speakers: Bob Frank, Chairman, Merlin (Netherlands/USA) Nic Garnett, Partner, Holme Roberts & Owen (USA/UK) Andrew Jenkins, EVP International, Universal Music Publishing Group (UK) Kenth Muldin, Chair of CISAC Board of Directors & CEO, STIM (Sweden) Steve Savoca, Head of Digital, Domino Recording Co (UK/USA) Moderator: Paul Brindley, CEO, Music Ally (UK)

Skoda Superb Estate – Boot [case]

Golden Drum 2010: Grand Prix winner in Film category Cannes Lions 2010: Bronze winner in Direct category Art Director: Andrzej Ratajczyk Copywriter: Jan Majle Creative Directors: Jakub Korolczuk, Ryszard Sroka Advertising Agency: Change Integrated, Warsaw, Poland

The Curious Case of BRACKET BOYS

The Curious Case Of Bracket Boys. The nations leading artists, photographers, film directors, composers, ad agencies, record companies & web designers all rushed to be included in the worlds first exponent of online video and shared internet user generated content. Each 48 hour section drilled down to rich interactive content including live Midnight Oil, Cruel Sea & a Rolling Stones project!Featuring interactive advertising, it played on Singapore TV & all the Europe based Midem, Milia, Mipcom, Miptv & Cannes Expos for 8 years & was presented at Peter Gabriels Multimedia Studios. Shot & programmed over 3 days by C.Simon, it led to the Universal-MTV-EMI Virgin Parlophone APOCALYPTIC MONKEES (Laptops) meetings in New York and London predating Gorillaz. Some whimsy is added by renaming this project with a nod to the Benjamin Button movie. The content matches Web 2.0 and Social Media behaviours and moves forwards and backwards across the Digital Life Cycle.

French actress-director Jaoui prefers subjective case

French actress-director Jaoui prefers subjective case
“Let It Rain” is a comedy, but you might not know that talking to its director, co-writer and star, Agnes Jaoui. “We wanted it to be funny, but it’s a serious film,” said Jaoui, 45, while sitting on the terrace of the Cooper Square Hotel in lower Manhattan. “… Comedy – French language – Arts – Actor – Film director

Read more on San Francisco Chronicle

Naomi Campbell subpoenaed in war crimes case

Naomi Campbell subpoenaed in war crimes case
An international court Thursday subpoenaed reluctant supermodel Naomi Campbell to testify this month in the war crimes trial of former Liberian President Charles Taylor about a rough diamond Taylor al

Read more on Provo Daily Herald

MIDEM 2009: Bacardi case study Learning from a pioneer brand & artist relationship

In April 2008, Groove Armada eschewed the traditional record label model signing to Bacardi for a ground-breaking global multifaceted partnership covering recordings, live and promotion. All stakeholders involved in this partnership will discuss key outcomes for the brand and artists, as well as the innovative new B-LIVE Records music distribution model they will launch at MIDEM the same day*. * In compliance with the French law the partnership between Groove Armada and Bacardi is not applicable in France. Moreover no communication shall be made in France on this partnership. Speakers: Andy Cato, Artist, Groove Armada (UK) Tom Findlay, Artist, Groove Armada (UK) Mat Morrisroe, A&R Director, B-LIVE Records (UK) Dan oneill, Manager of Groove Armada, Angle Artist Management (UK) Sarah Tinsley, Global Experiential Marketing, Bacardi (UK) Moderator: Natasha Kizzie, Head of Entertainment, Euro RSCG KLP (UK)

Offline Marketing Case Study Part 1:

I don’t know about in other countries, but in New Zealand there is absolutely no one using offline advertising for affiliate programs. Not yet anyways. Do you see a goldmine like I do? Well even if you don’t, i bought two domains, kiwifling.com and amateurmatchz.com.

The first one, kiwifling.com redirects people to fling.com through my affiliate link without them knowing, and amateurmatchz redirects them to amateurmatch. Fling.com will pay me $35 – $55 depending on how many sales i get per day. I dont think i will break 9 sales per day with offline advertising, but if i do, well that would be amazing. The other site, amateur matches pays $3 per free sign up. Free sign ups always convert like a charm, so $3 per sign up is a far cry better than the over saturated adult affiliate network.

I bought those domains not for search engine purposes, im sure the domain names i chose are not searched as a whole that often, I bought them for advertising my affiliate link, to hide my referral id. When people see too much tinyurl or offto.net they think oh no someones redirecting me to some fake site… maybe credit card theft! This is actually very possible… it’s a big problem with affiliate marketing. Although if they try and reach the site again hopefully your cookie will still be there… You may want to ask your affiliate manager how long your cookies last. If you dont know what a cookie is: logicaltips.com/LPMArticle.asp?ID=416

If you want to know where to buy these domains check out the resources widget on the right sidebar, theres a link to cheap godaddy codes. I get my godaddy domains for $7.69 each including the 20 cent i-cann spam fee.

Adult affiliate programs are usually the best to use as the landing pages are geo-targeted. So the landing page will have a list of members from your city. Casinos are also good… but thats a for different post at a different time

Once you have bought your domain, set up forwarding to your referral link (i recommend offto.net). You then have to advertise it. One way you could advertise your domain in the offline world is by getting some banner stickers and placing them on your bumper, imagine how many people are stuck behind you in traffic. You may as well monetize that traffic. You could also pay people per car they stick the banner on. Or… to avoid the possibility of people just sticking it on once and running with your money, you could offer a revshare program through i-dev affiliate. Im sure you could offer a share of profits to family members as well, this would be a great way of having some trusted affiliates of your own.

If you dont want to spend any money on buying stickers or what have you, you could just print off a banner you made in photoshop… or even word and laminate it, then superglue it to your car.

You could also put a sign at the end of your driveway, you would make one out of wood and some old real estate signs easily. I would advise you to put a laminated paper ad on the real estate sign. You could also call your local sign company and get them to make you some signs, but this could end up being really expensive.

You can also use flyers, go to carparks and put flyers on their cars… we dont care if it annoys people, we are here to make money

Along with the flyer idea, you can place bumper stickers on their car as well… but with the superglue/laminate trick.. you might get a fine. The possibilities are endless, the bumper idea is my favourite because it is so autopilot.

You could place ads next to highways, motorways, or any other busy roads. Sure they might get taken down, but they might just stick longer than craigslist ads.

The above methods i mentioned above are good for getting a good amount of general traffic, you can take this whole thing one step furthur and place your ads near places that are related to your affiliate program.

For example: Im using Fling.com or Amateur Matches, so both of these ads would be perfectly set outside an adult store. It doesnt have to be right outside the shop, just close enough to it so you know that you are targeting said shops customers.

Even if you dont try and target your advertising, you should still get great conversions because people who see the link cant just click it… they have to bother to visit the site. And as for the dating affiliate programs, they will always be a goldmine, so many people are using these, even married people.

This is just the start of my case study into offline advertising, I hope to bring you all many insights into this fairly untouched affiliate market.

www.wakkaoaka.blogspot.com/

MIDEM 2009: Coke case study – Exploring new models for brands and music partnerships

Coca-Cola has created a truly unique music initiative that ties into a global campaign (over 100 markets) in partnership with Atlantic Records/Warner Music Group and the entertainment marketing agency Brand Asset Group. In line with its rich musical history, Coke has brought together a select group of music’s top artists and producers, across genres, to create and perform a new single while creating a unique business model. This session offered the possibility to learn from all stakeholders the steps of this very unique deal. Speakers: Joe Belliotti, VP, Brand Asset Group (USA) Jonathan Daniel, Manager of Fall Out Boy & Panic at the disco and Founder, Crush Management (USA) Umut Özaydinli, Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, The Coca-Cola Company (USA)

The case of the flea

London has acquired the dubious reputation as the libel capital of the world. The Guide is relatively safe from its sharp claws because we select only good hotels leaving the dross to anonymous travellers’ tales. The law of libel, however, is so weighted in favour of claimants, that even we have to be careful.

Hotels can and do sue. Shortly after a Conservative Party Conference in Blackpool many years ago, Sir Edward du Cann, then a key figure in the party, told me that he had been bitten 34 times on his right buttock while peacefully asleep in his bed at the most expensive and celebrated hotel in the city. Denis Thatcher, also, so he claimed, had been attacked by the same beast. As I was then the political editor of The Observer, this was too good a piece of gossip to waste. Regretting only that that the Iron Lady herself appeared to have escaped unscathed, I fed the news of the flea that had ravaged the Tory conference to the Observer’s Pendennis column.

A week later a missive arrived from the Imperial Hotel in Blackpool saying that the whole establishment had had to be fumigated, and demanding an abject apology and substantial damages. The writ threw the Observer’s management into a state of gloom. They made clear that, as the guilty party, I was responsible for getting them out of this hole. And very expensive it was, not helped by the fact that Denis Thatcher on mature reflection decided he had been bitten, not by a flea but by a sea midge, The moral of this story is that if you want to go to the Jewel of the North be very careful where you park your right buttock. We have four selected hotels in the city, all of which can be guaranteed to give you a peaceful night. For those who have an appetite for more and better particulars of this grisly story, you can read it in my book Grotesque Libels, published by Corgi. It was published originally by W.H. Allen under the tile: ‘My Learned Friends.’