Nizan Guanaes entrevistado por João Doria Jr – Show Business
Nizan Guanaes entrevistado por João Doria Jr no programa Show Business Entrevista exibida em 24/08/2008 Obs: Vídeo e áudio com baixa qualidade. Agradecemos a compreensão. Nizan Guanaes (Salvador, 9 de maio de 1958), publicitário baiano, fundador da holding Ypy – renomeada ABC -, que conta com as agências Africa, e é acionista das agências DM9DDB, Loducca e MPM, além de atuar, através de outras empresas, nos segmentos de Serviços Especializados de Marketing (below-the-line) e Conteúdo. Nascido na capital baiana, Nizan é filho de uma engenheira e de um médico. Administrador formado pela Universidade Federal da Bahia, começou a carreira em Salvador, na DM9, de Duda Mendonça, como estagiário. Transferiu-se para Artplan, na década de 80. Já trabalhou ao lado de Washington Olivetto na W/Brasil, antes de fundar a DM9 em São Paulo, com João Augusto Valente. Sob seu comando, a DM9 se transformou numa das maiores agências do país (e uma das mais premiadas). Venderia sua parte da agência para a DDB Needham, em 1997, tornando-se DM9DDB. Nizan foi o fundador do portal iG e se manteve no comando da empresa por dois anos. Hoje, preside a Africa, uma das maiores do mercado brasileiro, com uma estrutura diferente das outras agências do mercado, marcada por poucos e poderosos clientes; entre eles Vivo, Itaú, Nivea e Gradiente. e da Brama e Guaraná Antártica. Tags Palavras-chave: AlmapBBDO Africa Santa Clara F/Nazca SAATCHI Espalhe DM9DDB W/Brasil Gringo Agência Click Y&R TV1 Bullet Leo …
MidemNet 2008 panel: The Free Music Business
Ad-supported and ‘paid for’ music has never been so popular, be it in the field of access to music, music downloads or even live music. imeem’s Steve Jang, Qtrax’s Allan Klepfisz, Blyk’s Antti Ohrling, We7′s Steve Purdham and moderator Ted Cohen discuss whether such experiments are the latest fad; or the business model of the future…
CIOs must manage all business information, says Gartner
CIOs must manage all business information, says Gartner
The role of the CIO must change to ensure all the information contained in business assets is available, irrespective of who manages those assets, says Gartner.
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Business Analysis For Cannes Property
As the summer times are coming nearer the number of tourist spot are preparing for it and <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.cannes-luxury-villa.com/”> Cannes Villa rental </a> in France in one of those destination. Cannes Villa is one the beautiful spot to visit and stay in your vacations. This modular approach enables the company to offer variety while lowering their services cost. Cannes villa have design their services as according to the requirements of their prospective consumers. After management develops the services product concept and marketing strategy, it can evaluate the proposal’s for prestige villa in Cannes to increase the business attractiveness.
Resort management needs to prepare sales, cost, and profit projections to determine whether they satisfy company objectives. If they do, the product concept can move to the product development stage, otherwise not. The luxury villa business analysis phase includes a detailed study of the potential profitability of new summer vacation product ideas. The objective of Cannes property is to eliminate marginal venture before extensive development and market-testing expenses are incurred. An important first step is to measure market potential. Market potential represents the maximum sales in dollars or units that can be obtained by a villa industry for a new product with a specific vacation rental Cannes.
The new villa business estimated sales should also include replacement sales and repeat sales. In fact estimated sales are the sum of estimated first time sales, replacement sales, and repeat sales. A Cannes product may be one time purchase item such as engagement of ambience of the villa, better customer service and delight for the customer. Cannes villa provides the best of best offers to make visitor feel home like place at Cannes property.
The Cannes villa are mostly targeted to upper middle class people and have created their product and services are according to this section of people. Prestige villas in Cannes are designed with such a fabulous interior and exterior gardener landscaped that when someone visits the place will feel like he is delighted. The villa tradition is developed way back in roman cultural were various King Guest are suppose to use the villa as their delight hour nor.
The marketing for over the many decades have evolved much that it had involved in almost every phase of the basic business strategy that is followed in the services industries. Cannes villas are good at delivering the product and services that is also can be called as value for money. As the number of product handled by a company increased, the oblivious question it raises is as to what kind of branding relation they would enjoy. That is how services products and brands would be related. The product-brand relationship as it exists in the current marketing environment can be observed with the help of branding strategies that are followed by different companies.
Categories: Getting To Cannes Tags: Analysis, Business, Cannes, Property
The Top Ten Things You Must Do To Market Your Business Online
Dolly Sen has had an interesting life. As a child and teenager she was a film extra, working in Empire Strikes Back as a child alien and in Indiana Jones and the Temple of Doom as a slave. She knew then she would never have a normal job.
As a writer, she has had 8 books published, been nominated for writing awards over 10 times, winning 3 times.
As an erotic poet, she has traveled the UK and Europe, a regular on the Amsterdam circuit.
As a film-maker, she has worked on award-winning films, such as being the official selection at the Cork Film Festival, and had her work shown in Cannes.
As a comedian, she has performed comedy in the strangest of places, such as the Gherkin and Trafalgar Square in London, and has worked with Ruby Wax.
The list goes on.
But this is the bit you want to know:
My PR experience started as a writer, trying to promote myself, and in the process securing book sales of over 20,000 in a year with an advertising budget of £0, using the internet and networking. So here I am to pass on what I have learnt.
The top ten things you MUST do to market your business online are:
RESEARCH
Before you do anything else, research your market.
USP
What is your Unique Selling Point? What sets you apart from
your competitors? If there are more established companies selling what you want to sell, why should a customer take a risk on you? They will, if you can offer them something have never had before.
WEBSITE
Create an easy to use website.
KEYWORDS
Aim for a keyword-rich domain name, making it easier for customers and search engines to find you.
SEO STRATEGIES (SEARCH ENGINE OPTIMISATION)
In a nutshell, this will help bump you up the list of search engine results.
BLOGS
A totally free way of providing PR to the world that is actually more effective than taking an ad out in the newspaper.
EMAILLISTBUILDING
This strategy builds up a pool of people to establish a relationship with to guarantee repeat custom.
AUDIO & VISUAL CONTENT
The internet should not be a one-dimensional experience. The more human senses you touch, the bigger the impact on the person.
PRODUCE A PODCAST
People want to be entertained or informed. Be the company that does that for its customers.
USE AD-TRACKING SOFTWARE
This tells you which of your sales techniques are working and which you need to improve upon.
Need help with any of the above, go to our website http://www.advertisemelive.com
or email me at advertiseme.com@googlemail.com
Liz Smith: Peggy Siegal’s Business Tips
Liz Smith: Peggy Siegal’s Business Tips
And more from Our Gossip Girl: Kathleen Turner takes Molly Ivins to the stage … And Michigan is moving on up The Liz Smith Column | 02/17/2010 5:00 am ” IT IS a curious fact that major new steps in evolution weren’t usually taken by the most advanced members of a class of animals, but by one of the more primitive and simple members of the class. The explanation for this seeming paradox is clear …
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Business Calendar
Business Calendar
A roundup of the week’s business club meetings and events.
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Categories: Cannes Museums Tags: Business, Calendar
Regus Mipim 2007 – Business Class
Regus at the Mipim Cannes 2007