Chevy Volt and Microsoft Kinect Join for Virtual Test Drive Advergame
Chevy Volt and Microsoft Kinect Join for Virtual Test Drive Advergame
Today in Cannes, Microsoft and Chevrolet announced a pretty spiffy campaign for its electric vehicle, the Volt . Users will be able to take a virtual test drive– something we beat them to in the real world a couple months back–in Kinect Joy Ride, Microsoft’s controller-free racing game. The advergame works with Microsoft’s forthcoming motion-control gaming hardware, the Kinect . The slight …
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